Hudevad Radiator Design A/S is relocating manufacturing to the UK and closing its Ribe, Denmark site.
18 months after the acquisition of the Hudevad brand by Stelrad Radiator Group, the decision has been taken to close the Ribe, Denmark facility. Three main factors prompted this decision.
Firstly, the Ribe site is earmarked for future residential development and as a result Hudevad’s lease is due to expire in October 2020, necessitating a change in location.
Secondly, there is a clear need to reduce operating costs in order for Hudevad to have a long-term future in the highly competitive European radiator market.
Lastly, introducing a new and improved portfolio of Hudevad products represents an important opportunity for investment in the long-term development of this premium radiator brand. Due for launch from April 2020, new, reengineered ranges will feature an innovative “core and shell” design concept with Stelrad Radiator Group’s high-performance heat emitter providing the core and featuring Danish designed external shells, a combination which offers the best in product quality, technical performance and minimalist style.
With the introduction of an improved Hudevad product portfolio, we will continue to offer the same minimalist, Danish design-led approach that we pioneered in 1938. Comprehensive design and engineering updates will allow us to simplify our range and increase product performance whilst retaining our world-renowned design language, creating a platform for future partnerships with some of Denmark’s most famous industrial designers.
The Ribe site closure will be finalized by the end of July 2020, after which the current Hudevad ranges, with the exception of the SC, will cease to be available. Between April and July 2020, both the current and new, improved Hudevad ranges will be available to purchase.
Stelrad Radiator Group is committed to maintaining a strong Danish presence and will retain Hudevad’s dedicated
R&D, Sales, Marketing and administrative functions at a new location within the country, which will also be the Nordic Distribution Centre for both Hudevad and Stelrad brands and manufacturing location for the Hudevad SC range. Hudevad Radiator Design will continue to operate under local Danish management as an independent part of the Stelrad Radiator Group.